Author: Ritika Saraf

Ritika Saraf is an MBA graduate from the Indian Institute of Management Sirmaur, with professional experience spanning marketing strategy, business operations and executive education. At VCNow, she works across digital marketing, performance campaigns, programme communication, content strategy and marketing operations, contributing to the promotion and delivery of executive management programmes in collaboration with leading business schools. Her work brings together market research, campaign planning, business communication, content development and operational coordination. She is particularly interested in how management strategies translate into business outcomes, how organisations adapt to emerging technologies, and how leaders navigate growth and transformation. Through her writing, Ritika explores strategic management, leadership, family business, digital transformation, artificial intelligence and the evolving business landscape. Her focus is on making complex management and technology topics accessible, research-informed and relevant to professionals, entrepreneurs and business decision-makers.