IIM Indore IIMI – Post Graduate Certificate Programme in Product Management
(PGCPPM) - Batch 12
Product management is defined as a role within a product development team that focuses on successfully executing the product lifecycle. This is a highly specialized role and is gaining a lot of traction due to the specialized skill sets needed to manage a business's product throughout it's Lifecyle.
Product managers play a key role in launching new products and experiences for users. They serve at the intersection of UX or user experience teams, engineering teams, and business leaders, and they provide the glue that holds the shared product vision across these groups together. They are responsible for the success of the business’s products and outputs and shaping the vision of each feature that helps the business meet their goals and please their customers.
The current batch is closed. Please enter your details here and we will update you on next batches
Utilizing a proven pedagogy developed by the esteemed faculty at IIM-I, refined through industry Programmes offered over the past two decades. Successful completion of the Programme bestows participants with the prestigious IIM Indore Executive Education Alumni status. Participants will experience 3 days of Intensive Learning at the IIM Indore Campus, situated atop a scenic hillock conducive to contemplative learning. The Programme incorporates insightful use cases and a discussion-led, hands-on learning approach, culminating in a Capstone Project. The Programme facilitates networking opportunities with industry peers.
Programme Overview
The programme empowers professionals with essential skills and insights to thrive in product management. This holistic curriculum delves into strategic thinking, market dynamics, and practical development, offering comprehensive skills. Leveraging the academic excellence of IIM Indore, participants are primed for success in the ever-evolving realm of product management.
- Transformative programme by IIM Indore and industry experts.
- Holistic approach covering strategy, market dynamics, and practical development.
- Leverage academic excellence for comprehensive product management skills.
Programme Objective
Provides a networking platform for career advancement and professional growth.
Prepares professionals for success in product management.
Covers the end-to-end product lifecycle, from ideation to ongoing management.
Participants gain theoretical insights, real-world case studies, and hands-on exercises.
Equips participants with essential skills to lead teams, drive innovation, and contribute to organizational success.
Course Curriculum
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Module 01
Introduction to Product Management
- Introduction to the 5i Framework
- Product Life Cycle
- Product Roles
- Success Drivers
- Exemplar Products
- Basics of Consumer Research
- Data-Driven Storytelling
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Module 02
Introduction to Market Analysis
- Segmentation and Introduction to Positioning
- Target Market Selection
- Product Roles
- Buy Build Partner
- Prelim Business Model Canvas
- Business Model/Plan Analysis
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Module 03
Product Ideation and Validation
- Concepts of Innovation
- Innovation Capabilities and Strategies
- Target Market Selection
- Idea Generation and Validation
- Concept Generation and Testing
- Business Model/Plan Analysis
- Intellectual Property
- Business Model Canvas
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Module 04
Customer-Centric Product Design
- Buyer Personas
- User Personas
- Design Thinking
- Low Fidelity Prototyping
- UX – Design and Interaction
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Module 05
GTM Strategies
- GTM 101 Principles
- Product Market Strategy
- Brand Strategy Product Sales Strategy + Lead Generation
- Brand Strategy
- Product Service Strategy
- Applications of Neuromarketing to Product Management
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Module 06
Product Engineering Fundamentals
- Product Engineering Strategy
- Prototype Development
- Testing and Validation
- Documentation
- Agile Product Development
- Production Strategy
- Product Feature Prioritization
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Module 07
Product Pricing Strategies
- An Introduction to Pricing Consumer View – Concept of Reference Price.
- Role of Costs in Pricing.
- Role of Value in Pricing.
- Strategic Goals and Pricing
- Pricing Research.
- Price Structure.
- Psychological Pricing.
- Pricing and Customer Lifetime Value.
- Price Wars.
- Ethics in Pricing
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Module 08
Sales Strategies
- Tapping rural markets with new products
- Collateral and Pre-sales
- B2B Product Management
- Qualitative Marketing Research
- Influencing without authority
- Beta Programs
- Customer Acquisition
- Customer Retention
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Module 09
Product Distribution and Support
- Product Packaging
- Product Distribution
- Product Launch
- Product Certification + Product Servicing Strategies
- Obsolescence Management
- Discontinuation Strategy
- Product Distribution & Support – Additional reading.
- Market Testing.
- B2B Product Management.
Payment of Fees
Fees
| You invest | INR 3,50,000 +GST |
| Pay in | 3 installments |
| Duration | 6 months |
| Convenient Timings | Every Sat & Sun IST 9:00 AM to 1:15 PM |
Important Dates
Programme Director
FAQs
Explain the pedagogy of this course.
- Contextually relevant Case Studies & Discussion Methods, Encouraging Reflective Learning.
- Hands-on assignments, projects, and simulations for applied learning and analytical processes.
- Balancing theory and practice, enabling multi-dimensional programme analyses through immersive experiences.
Could you tell me more about the Executive Alumni Status of IIM Indore?
The participants who will complete the programme successfully will be eligible for the Executive Education Alumni status of IIM Indore. Benefits available to Ex-ed alumnus will be as follows:
- 1) Communication of brochures and newsletters from IIM Indore
- 2) Access to the IIM Indore Campus Library (onsite access only)
- 3) Official email ID of the institute
- 4) ID Card
Mere successful completion of the programme, application submission, and fee do not entitle a participant to be eligible for executive education alumni status. IIM Indore reserves the right to confer or withhold executive education alumni status.
IIM Indore reserves the right to modify the above conditions at its discretion at any time without notice.
Is there any fee that needs to be paid to register with IIM Indore’s executive alumni status?
Pariticipants will be required to apply separately along with the necessary fee to register their name. Current alumni membership plans are as follows:
- 2-year membership – INR 1000/- + applicable taxes,
- Lifetime membership – INR 10,000/- + applicable taxes
Can I know more about the complete fee structure?
| Fee Towards | Deadline | Amount |
|---|---|---|
| Application Fee* | At the time of registration | ₹ 13,000 |
| Programme Fee (1st Installment) | Payable at the time of admission (excluding GST) | ₹ 1,15,500 |
| Programme Fee (2nd Installment) | Payable within 2 months of admission (excluding GST) | ₹ 1,09,000 |
| Programme Fee (3rd Installment) | Payable within 4 months of admission (excluding GST) | ₹ 1,12,500 |
| Total Fees Exclusive of GST | – | ₹ 3,50,000 |
Who will benefit from the programme?
- Working professionals with a minimum of 2 years of experience.
- Professionals seeking skill enhancement and career advancement in product management.
- Entrepreneurs aiming to develop and launch successful products in the market
What is the attendance criteria?
Participants are expected to attend all sessions of a given course. Participants may take leave on account of emergencies, subject to the approval of the Programme Coordinator. However, a 75% minimum attendance requirement would be considered for the final grading.