Dr. Pragyan Rath is an Associate Professor at the Indian Institute of Management Calcutta (IIMC). She has been researching visual-verbal representations in a literary genre called Ekphrasis and holds a Ph.D. from IIT Bombay. Her research publications in national and international journals focus on Visual Cultures, Communication Analytics and Language Games. Dr. Rath teaches Problem Solving Techniques and Advanced Analytical Skills in Corporate Communications across all programmes in IIMC. She is developing strategic Communication as a research and expertise through her various authored collaborations, of which a few include Communication Strategies for Corporate Leaders (Routledge, 2018); Corporate Communication (Cengage, 2018); and New Insights into Prognostic Data Analytics in Corporate Communication (Business Expert Press, 2020).
Recent Posts
Lifelong Learning for CEOs: Staying Relevant in a Dynamic World
13th March, 2025
1. Introduction In today’s rapidly evolving business landscape, the role of the CEO is more demanding and complex than ever before....
IIMA’s Advanced Business Analytics Programme: Elevate your managerial and leadership skills in the data age
13th November, 2024
Imagine you’re trying to decide between two new smartphones. Traditional economics assumes you’ll weigh all the features and prices rationally. But...
Empower your people strategies and make data-informed decisions with HR analytics
13th November, 2024
Do you want to track HR performance and identify areas for improvement by using analytical information? Is getting actionable insights on...