Prof. Pragyan Rath

Dr. Pragyan Rath is an Associate Professor at the Indian Institute of Management Calcutta (IIMC). She has been researching visual-verbal representations in a literary genre called Ekphrasis and holds a Ph.D. from IIT Bombay. Her research publications in national and international journals focus on Visual Cultures, Communication Analytics and Language Games. Dr. Rath teaches Problem Solving Techniques and Advanced Analytical Skills in Corporate Communications across all programmes in IIMC. She is developing strategic Communication as a research and expertise through her various authored collaborations, of which a few include Communication Strategies for Corporate Leaders (Routledge, 2018); Corporate Communication (Cengage, 2018); and New Insights into Prognostic Data Analytics in Corporate Communication (Business Expert Press, 2020).