IIM Indore – IIMI – Post Graduate Certificate Programme in Product Management
(PGCPPM) - Batch 12
The Post Graduate Certificate Programme in Product Management equips professionals with the skills needed to manage the entire product lifecycle, from concept to launch. The programme covers key areas such as market research, product development, design thinking, product strategy, and go-to-market execution. Participants learn how to identify customer needs, develop innovative products, and drive product success in competitive markets. With a focus on practical, real-world applications, this programme is ideal for aspiring product managers looking to lead product initiatives and drive business growth.
The current batch is closed. Please enter your details here and we will update you on next batches
Utilizing a proven pedagogy developed by the esteemed faculty at IIM-I, refined through industry Programmes offered over the past two decades. Successful completion of the Programme bestows participants with the prestigious IIM Indore Executive Education Alumni status. Participants will experience 3 days of Intensive Learning at the IIM Indore Campus, situated atop a scenic hillock conducive to contemplative learning. The Programme incorporates insightful use cases and a discussion-led, hands-on learning approach, culminating in a Capstone Project. The Programme facilitates networking opportunities with industry peers.
Programme Overview
The programme empowers professionals with essential skills and insights to thrive in product management. This holistic curriculum delves into strategic thinking, market dynamics, and practical development, offering comprehensive skills. Leveraging the academic excellence of IIM Indore, participants are primed for success in the ever-evolving realm of product management.
- Transformative programme by IIM Indore and industry experts.
- Holistic approach covering strategy, market dynamics, and practical development.
- Leverage academic excellence for comprehensive product management skills.
What Does This Programme Cover?
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Module 01
Introduction to Product Management
- Introduction to the 5i Framework
- Product Life Cycle
- Product Roles
- Success Drivers
- Exemplar Products
- Basics of Consumer Research
- Data-Driven Storytelling
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Module 02
Introduction to Market Analysis
- Segmentation and Introduction to Positioning
- Target Market Selection
- Product Roles
- Buy Build Partner
- Prelim Business Model Canvas
- Business Model/Plan Analysis
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Module 03
Product Ideation and Validation
- Concepts of Innovation
- Innovation Capabilities and Strategies
- Target Market Selection
- Idea Generation and Validation
- Concept Generation and Testing
- Business Model/Plan Analysis
- Intellectual Property
- Business Model Canvas
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Module 04
Customer-Centric Product Design
- Buyer Personas
- User Personas
- Design Thinking
- Low Fidelity Prototyping
- UX – Design and Interaction
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Module 05
GTM Strategies
- GTM 101 Principles
- Product Market Strategy
- Brand Strategy Product Sales Strategy + Lead Generation
- Brand Strategy
- Product Service Strategy
- Applications of Neuromarketing to Product Management
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Module 06
Product Engineering Fundamentals
- Product Engineering Strategy
- Prototype Development
- Testing and Validation
- Documentation
- Agile Product Development
- Production Strategy
- Product Feature Prioritization
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Module 07
Product Pricing Strategies
- An Introduction to Pricing Consumer View – Concept of Reference Price.
- Role of Costs in Pricing
- Role of Value in Pricing
- Strategic Goals and Pricing
- Pricing Research
- Price Structure
- Psychological Pricing
- Pricing and Customer Lifetime Value
- Price Wars
- Ethics in Pricing
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Module 08
Sales Strategies
- Tapping rural markets with new products
- Collateral and Pre-sales
- B2B Product Management
- Qualitative Marketing Research
- Influencing without authority
- Beta Programs
- Customer Acquisition
- Customer Retention
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Module 09
Product Distribution and Support
- Product Packaging
- Product Distribution
- Product Launch
- Product Certification + Product Servicing Strategies
- Obsolescence Management
- Discontinuation Strategy
- Product Distribution & Support – Additional reading.
- Market Testing.
- B2B Product Management.
Programme Objective
The programme aims to equip professionals with vital skills and insights essential for success in product management roles, fostering strategic thinking, practical expertise, and a comprehensive understanding of the product life cycle.
Prepares professionals for success in product management and Provides a networking platform for career advancement and professional growth
Covers the end-to-end product lifecycle, from ideation to ongoing management.
Participants gain theoretical insights, real-world case studies, and hands-on exercises.
Equips participants with essential skills to lead teams, drive innovation, and contribute to organizational success.
Benefits available to Executive Education Alumni
- Communication of brochures and newsletters from IIM Indore
- Access to the IIM Indore Campus Library (onsite access only)
- An official institute email ID
- ID card.
Mere successful completion of the programme, application submission, and fee payment do not guarantee executive education alumni status.
IIM Indore reserves the right to confer or withhold this status and may modify these conditions at its discretion anytime without notice.
What is the attendance criteria?
Participants will be selected on the basis of their overall profile and eligibility criteria stated as a pre-requisite for the programme.
Select applicants may be interviewed by Programme Directors, if required
The Institute has laid down an attendance criterion to be followed by participants attending the programme.
A minimum of 75 % overall attendance is required by the participant in order to complete the programme.
Participants will not be awarded any certificate if they do not maintain the requisite attendance (75%). In this case the status of the participant will be “”incomplete””.
Important Dates
Who will benefit
- Working professionals with a minimum of 2 years of experience.
- Professionals seeking skill enhancement and career advancement in product management.
- Entrepreneurs aiming to develop and launch successful products in the market
Pedagogy
The programme emphasizes application and learning through case and discussion methods, encouraging participants to learn by actively engaging in assignments and projects. Simulations will play a crucial role in refining analytical skills, enabling participants to develop the ability to analyze problems from multifunctional perspectives. The culmination of the programme will be a Capstone Project, in which all the acquired knowledge will be applied to a real-life case scenario, integrating the various aspects of learning.
How to Apply
Step 1Register for the Programme
Step 2Pay the Application Fee
Step 3Login to the Portal and complete your documentation
Step 4Institute will respond to the Application
Step 5Post the Offer Letter – Complete your 1st instalment and commence your batch
Payment of Fees
Fees
| Application Fee | INR 13000 + GST |
| Programme Fee | INR 3,50,000 + GST |
Programme Fee and Campus Module Charges
|
Instalment 1
Payable at the time of Admission
INR 1,15,500 + GST
|
Instalment 2
INR 1,09,000 + GST
|
Instalment 3
INR 1,12,500 + GST
|
Total Fees
INR 3,50,000 + GST
|
Please note:
Additional GST (currently at 18%) will be applicable on all above amounts. Any additional payment due to change in any of the applicable govt. taxes during the tenure of the programme will have to be borne by the participants.
All fees (including application fee) are non-refundable.
Payment of all fees should be made in favour of Unified Collaboration Services LLP. VCNow is a brand owned by Unified Collaboration Services LLP
Loan Assistance
Loans from financial institutions are available for pursuing this programme. If you need assistance with availing a loan, connect with Programme Advisors on (+91) 8929010853 (9 am to 9 pm).
Methodology, Evaluation and Certification
The progress of participants will be continuously assessed through quizzes, assignments, tests, and examinations. Participants must achieve a minimum score/grade, determined by the Institute, to successfully complete the course.
The participants who will complete the programme successfully will be eligible for the Certificate of Completion & Executive Education Alumni status of IIM Indore. They will be required to apply separately along with the necessary fee to register their name. Current alumni membership plans are as follows:
• 2-year membership – INR 1000/- + applicable taxes,
• Lifetime membership – INR 10,000/- + applicable taxes
Benefits available to Executive Education Alumni:
1) Communication of brochures and newsletters from IIM Indore
2) Access to the IIM Indore Campus Library (onsite access only)
3) Official email ID of the institute
4) ID Card
Mere successful completion of the programme, application submission, and fee does not entitle a participant to be eligible for executive education alumni status. IIM Indore reserves the right to confer or withhold executive education alumni status.
IIM Indore reserves the right to modify the above conditions at its discretion at any time without notice.
Only the courts at Indore, India will have the territorial jurisdiction to try any disputes arising in respect of the Executive Alumni membership being granted.
About Institute
- IIM Indore is among the top 5 IIMs in the country and among the top 100 MBA schools globally
- Among 1% of MBA schools globally to be bestowed with the prestigious ‘triple crown’ from AMBA (UK), AACSB (USA), and EQUIS (European Union).
- Ranked 3rd among IIMs for both Open and Customised Executive Education Programmes in the FT Executive Education Rankings 2024.
Programme Director
Mishra teaches courses on Marketing Research, Product Management, and New Product Development while also holding leadership roles within the institute.
About VC Now & Assistance
VCNow, a flagship initiative by Unified Collaboration Services LLP, is dedicated to delivering high-quality executive education through strategic partnerships with top business schools such as IIMA, IIMC, IIML, IIMI, IIMN, SPJIMR, XLRI, and more. Our mission is to equip executives with the advanced knowledge and skills needed to excel in today’s dynamic business environment.
Our programmes encompass a wide range of technical and management domains, tailored to meet professional development goals. Delivered by esteemed faculty, our courses blend academic rigor with practical insights.
Key Highlights:
20000+ Executives Empowered
30 centres across India
Partners To Top B-Schools Nationwide
15 Years of Excellence
FAQs
Explain the pedagogy of this course.
- Contextually relevant Case Studies & Discussion Methods, Encouraging Reflective Learning.
- Hands-on assignments, projects, and simulations for applied learning and analytical processes.
- Balancing theory and practice, enabling multi-dimensional programme analyses through immersive experiences.
Could you tell me more about the Executive Alumni Status of IIM Indore?
The participants who will complete the programme successfully will be eligible for the Executive Education Alumni status of IIM Indore. Benefits available to Ex-ed alumnus will be as follows:
- 1) Communication of brochures and newsletters from IIM Indore
- 2) Access to the IIM Indore Campus Library (onsite access only)
- 3) Official email ID of the institute
- 4) ID Card
Mere successful completion of the programme, application submission, and fee do not entitle a participant to be eligible for executive education alumni status. IIM Indore reserves the right to confer or withhold executive education alumni status.
IIM Indore reserves the right to modify the above conditions at its discretion at any time without notice.
Is there any fee that needs to be paid to register with IIM Indore’s executive alumni status?
Pariticipants will be required to apply separately along with the necessary fee to register their name. Current alumni membership plans are as follows:
- 2-year membership – INR 1000/- + applicable taxes,
- Lifetime membership – INR 10,000/- + applicable taxes
Can I know more about the complete fee structure?
| Fee Towards | Deadline | Amount |
|---|---|---|
| Application Fee* | At the time of registration | ₹ 13,000 |
| Programme Fee (1st Installment) | Payable at the time of admission (excluding GST) | ₹ 1,15,500 |
| Programme Fee (2nd Installment) | Payable within 2 months of admission (excluding GST) | ₹ 1,09,000 |
| Programme Fee (3rd Installment) | Payable within 4 months of admission (excluding GST) | ₹ 1,12,500 |
| Total Fees Exclusive of GST | – | ₹ 3,50,000 |
Who will benefit from the programme?
- Working professionals with a minimum of 2 years of experience.
- Professionals seeking skill enhancement and career advancement in product management.
- Entrepreneurs aiming to develop and launch successful products in the market
What is the attendance criteria?
Participants are expected to attend all sessions of a given course. Participants may take leave on account of emergencies, subject to the approval of the Programme Coordinator. However, a 75% minimum attendance requirement would be considered for the final grading.